This year, LBS celebrates its 13th anniversary with something truly special — the launch of LBS Essentials, a timeless collection that puts comfort at the heart of style. Designed for every body, this new line highlights pieces made to move with you, feel good on you, and look incredible no matter your shape or size.
The COMFORT FOR EVERYBODY campaign brings that vision to life, featuring five incredible women — each with a unique body type — confidently wearing LBS Essentials.
The message is clear: comfort and style have no size limit. Packaged in a unique, stretch-fabric wrap that feels like chocolate and chewy like mochi, it’s the kind of detail that makes unboxing just as exciting as the product itself.
But that’s not all. As part of the celebration, LBS is also unveiling a suede bag that’s as soft as it is chic.
Thirteen years strong — and just getting started.
LBS Essentials: Where comfort meets confidence.