To celebrate its 13th anniversary, LBS hosted a special event to launch its newest line, LBS Essentials, at Growell, Pondok Indah. The event embraced a unique supermarket-themed concept, reflecting the brand’s playful spirit and product design.
LBS Essentials is all about being versatile, timeless, and comfortable for everybody. Inspired by food textures—especially the softness and stretchiness of mochi—these pieces come in fun, food-style packaging that makes them stand out in the most unexpected way.
The venue was transformed into a mini supermarket, complete with display racks showcasing the full collection. Guests and influencers explored the space, tried on the pieces, and snapped tons of photos in the curated, aesthetic corners.
Adding a special flavor to the event, Valerie Dewi gave a live demo on decorating sourdough toast—showcasing her creativity and bringing a warm, artisanal touch to the experience.
The energy continued with a fun estafet-style game involving the influencers, creating a lively atmosphere full of laughter, teamwork, and genuine excitement.
Through LBS Essentials and this celebration, LBS reminds everyone that comfort doesn’t have to be boring—it can be fun, stylish, and full of character.
